On L.L.Bean’s Instagram account, we’ve started to use the Stories space as a place for more extended storytelling. It has been a great opportunity to expand on and drive to previous brand content that we have created in the past that provide tips and tricks for outdoor activities.
As we’ve really leaned into this storytelling, we needed to simplify the design but cleaning up the type. We’ve also created a format for showing product groupings that are helpful for specific activities.
You can see a few examples of these Instagram Stories series below.